The progress of technology made us close to the point where we all have availability to equip ourselves in advanced cameras. Actually, we all can call ourselves photographers. Is there any sense then, to keep that profession as a profession ? Having a proper tool does not make us a professional. Like having a drill does not make us a dentist. Taking a picture it is a whole process, starting with the idea, thru the act of models posing, preparing light, making connection with the model, explaining our needs, then editing which is not less complicated than the previous steps. Skills needed on each of those steps, make us amatours or professionals. The customer will see the difference.